Recently I needed to use the train to get to work for a few weeks and was very pleasantly surprised to see how much the experience had changed for the better since I last commuted, over 20 years ago.

The trains no longer go ‘clickety-clack’ and sway from side to side while moving, no cloud of dust appears when you pat the seat and there is not a single cigarette butt in sight. The trains even arrive when they are supposed to (well, most of the time!).

So when London Midland (our local train operator) needed someone to animate their first ever TV commercial to publicise their 50% Rail Sale, CharacterShop were delighted to be selected as their animation studio of choice.

The resulting commercial features some awfully good-looking passengers illustrating just a few of the thousands of journeys that can now be made at up to half price on London Midlands lovely clean trains and shows off a few local landmarks in the background. And some sheep too. We never forget the sheep.

And not a blob of used chewing gum in sight – brilliant!