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VWFS Rent-a-car Campaign | CharacterShop

VWFS Rent-A-Car Campaign

Client: McCann

A series of animated shorts created as part of a brand awareness campaign to promote the VWFS Rent-a-Car product.

The films feature a range of favourite retro toys each focusing on a reason that drives customers to rent a car such as moving house, needing a bigger car, car trouble etc.

The shorts were created in CG but with a stop motion and photo-real feel. All were supplied in various formats to work with a multitude of devices and screen sizes and are currently on social media as part of their brand awareness campaign.